{"id":1384,"date":"2022-02-20T10:19:30","date_gmt":"2022-02-20T10:19:30","guid":{"rendered":"https:\/\/dev.cleanstep.ee\/mis-on-taldade-valgendamine\/"},"modified":"2022-02-20T11:12:29","modified_gmt":"2022-02-20T11:12:29","slug":"what-is-midsole-icing","status":"publish","type":"post","link":"https:\/\/dev.cleanstep.ee\/en\/what-is-midsole-icing\/","title":{"rendered":"What is midsole icing?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Have you ever had your white shoes lose their beautiful glow? And have you tried washing them just to find out that they\u2019re still yellow?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When the white or translucent soles of your shoes come in contact with oxygen, they will eventually turn yellow or lose their transparency. This means that even though your shoes might be clean, they will still look a little tired and discolored. Luckily, there\u2019s a solution.\u00a0<\/span><span style=\"font-weight: 400;\">Midsole icing is the process of un-yellowing the soles of your shoes. It helps to turn your white midsoles to their former glory without using any dyes. To un-yellow your shoe soles, we first thoroughly clean them to ensure they actually need to be iced. We then coat them with a special icing sauce and place the shoes in a UV-light box for at least eight hours. As a side note, we actually tried 4-5 different UV lights until we finally found the one that did the trick for us!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re curious to try icing your shoes at home, you can use a homemade icing solution, wrap your shoes in plastic wrap, and let them soak in some sunlight. Although, if you\u2019re in Estonia, finding enough sunlight to actually make a difference might be difficult for nine out of the twelve months. If that\u2019s the case, you can always hit us up and we\u2019ll offer you <a href=\"https:\/\/dev.cleanstep.ee\/en\/product\/midsole-icing\/\">midsoles icing<\/a> at our workshop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NB! Unfortunately, we do not ice ECCO shoes. Because of the materials used in their soles, they do not respond to icing at all.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever had your white shoes lose their beautiful glow? And have you tried washing them just to find out that they\u2019re still yellow? When the white or translucent soles of your shoes come in contact with oxygen, they will eventually turn yellow or lose their transparency. This means that even though your shoes [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":1380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[],"class_list":["post-1384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is midsole icing? - CLEANSTEP - Cleaning service for sneakers, boots and shoes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.cleanstep.ee\/en\/what-is-midsole-icing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is midsole icing? - CLEANSTEP - Cleaning service for sneakers, boots and shoes\" \/>\n<meta property=\"og:description\" content=\"Have you ever had your white shoes lose their beautiful glow? 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